I bought this the day it launched which is something I’ve never done before. I’d been so excited about this from when I first saw it teased back in November. I love how Julep used online surveys of what women are looking for in a foundation and what shades women were looking for. As far as I know, no other brand does this and I find it super helpful that Julep does.
I was so impressed with how I was able to pick my perfect foundation shade on my first try using only their resources online. The thing that was so different then the swatches other brands provide was that Julep had women matched to each shade. So instead of looking at a pure swatch and wondering how that would match my skin, I found it much easier to look at a woman and say “I’m darker than her,” or “I’m lighter than her.” This is only available here on the Julep website, not on Ulta.
After I purchased my perfect shade (120 Linen) and used it for a few months, I was sent some PR from julep including a few things from their new complexion collection. That means that I have a fair amount of shades from this line that I wouldn’t have purchased simply because they don’t match my skin. As always, all opinions are my own and for clarification, this post is not sponsored.