So I tend to keep an eye out for gimmicky products. I mean, what do I want more: a product that looks cool or a product that works? Sometimes both, but I’m mostly looking for things that do their job.
That’s why I was incredibly skeptical of this product. I’d checked it out on the website before I received it as PR and was really surprised that so many people liked this product. After I got it, it took me forever to test it out because primer isn’t something I wear when I’m trying to get my makeup done quick and I was testing out two other primers at the time.
Here’s the thing about Winky Lux: they boast that their prices are affordable, when in reality they’re sort of a middle ground between brands like Colourpop and brands like Too Faced. The prices are actually quite similar to brands like Covergirl or L’oreal- brands that were once cheap but are now drastically raising their prices. At $19, it was the cheapest in my collection featuring the Hourglass mineral veil primer ($19/3 oz or $54/1.01oz), the Julep illuminating and mattifying primers ($28/1 oz), and my all time favorite BECCA first light priming filter ($38/30ml).
However, $19 still isn’t exactly cheap, so how does this stack up?